Google Ads

SELECT Statements

A SELECT statement can consist of the following basic clauses.

• SELECT

• INTO

• FROM

• JOIN

• WHERE

• GROUP BY

• HAVING

• UNION

• ORDER BY

• LIMIT

SELECT Syntax

The following syntax diagram outlines the syntax supported by the SQL engine of the provider:

SELECT { [ TOP <numeric_literal> | DISTINCT ] { * | { <expression> [ [ AS ] <column_reference> ] | { <table_name> | <correlation_name> } .* } [ , ... ] } [ INTO csv:// [ filename= ] <file_path> [ ;delimiter=tab ] ] { FROM <table_reference> [ [ AS ] <identifier> ] } [ , ... ] [ [ INNER | { { LEFT | RIGHT | FULL } [ OUTER ] } ] JOIN <table_reference> [ ON <search_condition> ] [ [ AS ] <identifier> ] ] [ ... ] [ WHERE <search_condition> ] [ GROUP BY <column_reference> [ , ... ] [ HAVING <search_condition> ] [ UNION [ ALL ] <select_statement> ] [ ORDER BY <column_reference> [ ASC | DESC ] [ NULLS FIRST | NULLS LAST ] ] [ LIMIT <expression> [ { OFFSET | , } <expression> ] ] } | SCOPE_IDENTITY() <expression> ::= | <column_reference> | @ <parameter> | ? | COUNT( * | { [ DISTINCT ] <expression> } ) | { AVG | MAX | MIN | SUM | COUNT } ( <expression> ) | NULLIF ( <expression> , <expression> ) | COALESCE ( <expression> , ... ) | CASE <expression> WHEN { <expression> | <search_condition> } THEN { <expression> | NULL } [ ... ] [ ELSE { <expression> | NULL } ] END | <literal> | <sql_function> <search_condition> ::= { <expression> { = | > | < | >= | <= | <> | != | LIKE | NOT LIKE | IN | NOT IN | IS NULL | IS NOT NULL | AND | OR | CONTAINS | BETWEEN } [ <expression> ] } [ { AND | OR } ... ]

Examples

1. Return all columns:

   SELECT * FROM CampaignPerformance

2. Rename a column:

   SELECT [Device] AS MY_Device FROM CampaignPerformance

3. Cast a column's data as a different data type:

   SELECT CAST(AnnualRevenue AS VARCHAR) AS Str_AnnualRevenue FROM CampaignPerformance

4. Search data:

   SELECT * FROM CampaignPerformance WHERE Device = 'Mobile devices with full browsers'

5. Return the number of items matching the query criteria:

   SELECT COUNT(*) AS MyCount FROM CampaignPerformance

6. Return the number of unique items matching the query criteria:

   SELECT COUNT(DISTINCT Device) FROM CampaignPerformance

7. Return the unique items matching the query criteria:

   SELECT DISTINCT Device FROM CampaignPerformance

8. Summarize data:

   SELECT Device, MAX(AnnualRevenue) FROM CampaignPerformance GROUP BY Device

   See Aggregate Functions below for details.

9. Retrieve data from multiple tables.

   SELECT CampaignPerformance.CampaignName, CampaignPerformance.Amount, ClickPerformance.Page FROM CampaignPerformance, ClickPerformance WHERE CampaignPerformance.CampaignId=ClickPerformance.CampaignId

   See JOIN Queries below for details.

10. Sort a result set in ascending order:

    SELECT Clicks, Device FROM CampaignPerformance ORDER BY Device ASC

11. Restrict a result set to the specified number of rows:

    SELECT Clicks, Device FROM CampaignPerformance LIMIT 10

12. Parameterize a query to pass in inputs at execution time. This enables you to create prepared statements and mitigate SQL injection attacks.

    SELECT * FROM CampaignPerformance WHERE Device = @param

Aggregate Functions

COUNT

Returns the number of rows matching the query criteria.

SELECT COUNT(*) FROM CampaignPerformance WHERE Device = 'Mobile devices with full browsers'

COUNT(DISTINCT)

Returns the number of distinct, non-null field values matching the query criteria.

SELECT COUNT(DISTINCT Clicks) AS DistinctValues FROM CampaignPerformance WHERE Device = 'Mobile devices with full browsers'

AVG

Returns the average of the column values.

SELECT Device, AVG(AnnualRevenue) FROM CampaignPerformance WHERE Device = 'Mobile devices with full browsers' GROUP BY Device

MIN

Returns the minimum column value.

SELECT MIN(AnnualRevenue), Device FROM CampaignPerformance WHERE Device = 'Mobile devices with full browsers' GROUP BY Device

MAX

Returns the maximum column value.

SELECT Device, MAX(AnnualRevenue) FROM CampaignPerformance WHERE Device = 'Mobile devices with full browsers' GROUP BY Device

SUM

Returns the total sum of the column values.

SELECT SUM(AnnualRevenue) FROM CampaignPerformance WHERE Device = 'Mobile devices with full browsers'

JOIN Queries

The Provider for Google Ads supports standard SQL joins like the following examples.

Inner Join

An inner join selects only rows from both tables that match the join condition:

SELECT CampaignPerformance.CampaignName, CampaignPerformance.Amount, ClickPerformance.Page FROM CampaignPerformance, ClickPerformance WHERE CampaignPerformance.CampaignId=ClickPerformance.CampaignId

Left Join

A left join selects all rows in the FROM table and only matching rows in the JOIN table:

SELECT CampaignPerformance.CampaignName, CampaignPerformance.Amount, ClickPerformance.Page FROM CampaignPerformance LEFT OUTER JOIN ClickPerformance ON CampaignPerformance.CampaignId=ClickPerformance.CampaignId

Date Literal Functions

The following date literal functions can be used to filter date fields using relative intervals. Note that while the <, >, and = operators are supported for these functions, <= and >= are not.

L_TODAY()

The current day.

SELECT * FROM MyTable WHERE MyDateField = L_TODAY()

L_YESTERDAY()

The previous day.

SELECT * FROM MyTable WHERE MyDateField = L_YESTERDAY()

L_TOMORROW()

The following day.

SELECT * FROM MyTable WHERE MyDateField = L_TOMORROW()

L_LAST_WEEK()

Every day in the preceding week.

SELECT * FROM MyTable WHERE MyDateField = L_LAST_WEEK()

L_THIS_WEEK()

Every day in the current week.

SELECT * FROM MyTable WHERE MyDateField = L_THIS_WEEK()

L_NEXT_WEEK()

Every day in the following week.

SELECT * FROM MyTable WHERE MyDateField = L_NEXT_WEEK()

Also available:

• L_LAST/L_THIS/L_NEXT MONTH

• L_LAST/L_THIS/L_NEXT QUARTER

• L_LAST/L_THIS/L_NEXT YEAR

L_LAST_N_DAYS(n)

The previous n days, excluding the current day.

SELECT * FROM MyTable WHERE MyDateField = L_LAST_N_DAYS(3)

L_NEXT_N_DAYS(n)

The following n days, including the current day.

SELECT * FROM MyTable WHERE MyDateField = L_NEXT_N_DAYS(3)

Also available:

• L_LAST/L_NEXT_90_DAYS

L_LAST_N_WEEKS(n)

Every day in every week, starting n weeks before current week, and ending in the previous week.

SELECT * FROM MyTable WHERE MyDateField = L_LAST_N_WEEKS(3)

L_NEXT_N_WEEKS(n)

Every day in every week, starting the following week, and ending n weeks in the future.

SELECT * FROM MyTable WHERE MyDateField = L_NEXT_N_WEEKS(3)

Also available:

• L_LAST/L_NEXT_N_MONTHS(n)

• L_LAST/L_NEXT_N_QUARTERS(n)

• L_LAST/L_NEXT_N_YEARS(n)